Unilever vanaf vandaag niet meer Nederlands, maar alleen nog Brits
由荷蘭人91年前所創辦,聯合利華已經不再是一家荷英雙國藉公司。從今天開始,它完全是英國籍。鹿特丹不再是這家跨國公司雙總部之一的所在地,其擁有的品牌包括Axe、Ben & Jerry’s、Cif、Magnum和Persil等。
聯合利華在2018年決定就選擇單一總部。最初的選擇落在鹿特丹,部分原因可能是由於宣佈取消股息稅。然而,在有影響力的股東反對下,最終選擇了倫敦。荷蘭取消紅利預提稅的工作沒有進行下去。
公司結構的變化意味著重要的策略決策現在起將在英國倫敦進行。克諾爾和素食屠夫等品牌仍在鹿特丹管理。

聯合利華NV的荷蘭股份轉換成英國股,(公司治理)只剩下一種法律形式,即英國PLC。該英股確實會在阿姆斯特丹證券交易所上市。主要是紙面上的變化,在實踐中不會立即產生重大影響。
它們旨在使聯合利華 “在策略上更加敏捷”。這意味著讓企業的部分或單個品牌的買賣更容易。
荷蘭就業仍然存在
2,500名荷蘭員工將保留他們的工作,聯合利華表示將繼續在這兩個國家進行同樣的投資,活動和地點的數量不會有任何變化。
不過,這個被視為強大的荷蘭跨國公司,活躍在190個國家,擁有15.5萬名員工,每天有25億人在使用聯合利華的產品,現在(荷蘭部分)卻走到了盡頭。
太糟糕了,但可以理解
「感到很抱歉,但可以理解。」Jeroen van der Veer說。從2004年到2009年,他是另一家英荷巨型公司—殼牌公司的最高管理者。在2005年之前,殼牌還擁有兩個總部,這家石油公司仍然擁有一個英國和一個荷蘭的股份。
「雙總部有弊端,」範德維爾說。「你還是有雙重職能,在公司的上層,要組織好合作是比較困難的。」
主要投資者代表Eumedion的Rients Abma表示,這一步可以指望得到廣大股東的支持。「NV和PLC的股東均投了99%以上的贊成票。它能提高企業效益,降低成本,促進重大收購或撤資。」
長期策略?
聯合利華承諾,此舉不會以犧牲荷蘭的就業為代價。「但從真正的長期來看,你可以看到,總部所在的國家也是公司進行研發最多的地方。」範德維爾說。
「好消息是,聯合利華剛剛在瓦赫寧根開設了一個新的創新中心。我希望這將是與那裡的大學的可持續合作。」
範德維爾認為,荷蘭必須做一些事情來保持對跨國公司的吸引力。「獲取知識的途徑必須是好的,你必須能夠吸引足夠的國外高學歷人才。政府還必須繼續從財政上刺激企業家的創新研究,就像創新沙盒一樣。如果你以這種方式讓大公司的研究氛圍保持濃厚,那麼聯合利華可能也會留在瓦赫寧根。」
從人造黃油(奶油)開始
1872年—黃油(人造奶油)商人Antoon Jurgens和Simon van den Bergh都開設了人造黃油工廠。他們成長為主要的競爭對手。
1927年—兩個競爭者開始合作,成立了人造黃油聯盟。
1937年—聯合利華為收購的奧斯哈托格肉製品廠的產品推出了Unox品牌。
1948年—卡爾維首次向市場推出花生醬。
1971年—聯合利華收購茶葉製造商立頓,成為全球領先的茶葉製造商之一。
2001年—聯合利華在全球範圍內擴張,將其品牌從1600個削減到900個。
2017年—卡夫亨氏試圖收購聯合利華,但失敗。
2017年—聯合利華賣掉了當初開始的業務:人造黃油。
2018年—聯合利華表示要成為一家完全的荷蘭公司。但公司撤回了這個計劃。畢竟荷蘭畢竟不會取消紅利稅,英國股東也在抵制。
2020年—聯合利華決定成為一家英國公司。
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